LunaVida Privacy Policy

Effective Date: 09/10/2026
Last Updated: 09/10/2026

LunaVida (“LunaVida,” “we,” “us,” or “our”) is operated by LUNAVIDA LLC (“LunaVida LLC”). This Privacy Policy explains how we collect, use, disclose, and protect information when you use:

• Our website at www.lunavida.ai and apps.lunavida.ai (the “Site”)
• Our mobile applications for iOS and Android (the “App”)
• Any related services (collectively, the “Services”)

LunaVida helps users track menstrual cycles, mood and mental health, and menopause symptoms. Because this involves health-related information, we take special care in how we collect, use, and protect your data. Please read this policy carefully before using the Services.

By using the Services, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Services.

1. Information We Collect

1.1 Information You Provide Directly

• Account information: name, email address, password (encrypted), date of birth or age range, profile photo (optional)
• Health and wellness data: menstrual cycle dates and symptoms, mood entries, mental health check-ins, menopause symptom logs, sleep patterns, notes and journal entries you choose to add
• Optional profile details: pregnancy status, fertility goals, medications, or conditions you voluntarily enter
• Communications: messages you send to customer support, survey responses, feedback

1.2 Information Collected Automatically

• Device information: device type, operating system and version, unique device identifiers, mobile network information
• Usage data: features used, screens viewed, time spent in-app, crash logs and diagnostics
• Log data: IP address, browser type (web), access times, referring URLs
• Push notification tokens (if you enable notifications)

1.3 Information From Third Parties

• Sign-in data if you register via a third-party identity provider (e.g., Apple Sign-In, Google Sign-In)
• App Store / Google Play purchase confirmation data for subscriptions (we do not receive your full payment card details — this is handled by Apple/Google)

1.4 Sensitive Data Notice

Cycle, mood, mental health, and menopause data are considered sensitive health information under various laws (see Section 8). We collect this data only with your knowledge, as it is the core function of the app, and we apply heightened protections described below.

2. How We Use Your Information

We use collected information to:

• Provide, operate, and personalize core tracking features (cycle predictions, mood insights, menopause trends)
• Sync your data across your devices via our backend infrastructure
• Send reminders, notifications, and educational content you opt into
• Maintain and improve app performance, fix bugs, and develop new features
• Respond to support requests
• Detect, prevent, and address fraud, abuse, or security issues
• Comply with legal obligations

We do not use your health data to serve you targeted third-party advertising, and we do not sell your health data.

3. Crisis Support Resources

If you access in-app crisis or safety resources (e.g., the 988 Suicide & Crisis Lifeline, Crisis Text Line, or international helpline links), we do not log the content of your interaction with those external services. Tapping a crisis resource link may direct you outside of LunaVida to a third party (e.g., a phone dialer or external website); their own privacy practices will apply once you leave our Services. These resources are provided for informational purposes only and are not a substitute for professional medical or mental health care.

4. How We Share Information

We do not sell your personal or health information. We share information only in these limited circumstances:

Any third-party processor that handles health data on our behalf is bound by a data processing agreement requiring confidentiality and security safeguards.

5. Data Retention

We retain your information for as long as your account is active or as needed to provide the Services. You may delete specific entries at any time in-app. If you delete your account, we will delete or anonymize your personal and health data within [30/60/90] days, except where retention is required for legal, security, or fraud-prevention purposes.

6. Data Security

We use industry-standard safeguards, including:

• Encryption of data in transit (TLS) and at rest
• Access controls limiting employee/contractor access to health data on a need-to-know basis
• Regular security review of our infrastructure providers

No system is 100% secure, and we cannot guarantee absolute security. We will notify affected users and regulators as required by applicable breach-notification laws in the event of a data breach.

7. Your Privacy Rights and Choices

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Correct inaccurate data
• Delete your account and associated data
• Export your data (data portability)
• Withdraw consent for optional data collection (e.g., notifications, optional health fields)
• Opt out of the sale/sharing of personal information (see Section 8 — we do not sell data, but you may still submit a request)
• Limit use of sensitive personal information, where applicable

How to exercise these rights: In-app via Settings > Privacy, or by emailing LunaVida.team@gmail.com. We will verify your identity before fulfilling requests and respond within the time required by applicable law.

You may also manage notification and tracking permissions directly through your device settings (iOS Settings / Android Settings).

8. Regional Disclosures

8.1 United States — General

We comply with applicable U.S. state privacy laws, including the California Consumer Privacy Act as amended by the CPRA, and comparable laws in other states (e.g., Virginia, Colorado, Connecticut, Utah).

8.2 Washington and Nevada — Consumer Health Data

Because LunaVida processes reproductive/menstrual, mental health, and menopause-related data, we treat this information as “consumer health data” under laws such as Washington’s My Health My Data Act and Nevada’s consumer health data law. In these states (and as a general practice for all users), we:

• Obtain your consent before collecting consumer health data beyond what’s needed to provide the service you requested
• Do not sell consumer health data
• Provide a mechanism for you to withdraw consent and request deletion
• Restrict geofencing around healthcare facilities for advertising purposes (we do not do this)

8.3 California

California residents have rights under the CCPA/CPRA, including the right to know, delete, correct, and opt out of sale/sharing of personal information, and the right to limit use of sensitive personal information. We have not sold or shared personal information in the preceding 12 months, as those terms are defined by California law.

8.4 European Economic Area / UK (GDPR)

If you are located in the EEA or UK, our legal bases for processing include your explicit consent (required for special category health data under Article 9 GDPR), performance of a contract, and legitimate interests. You have the right to access, rectify, erase, restrict, or port your data, and to lodge a complaint with your local data protection authority. [Insert EU representative / DPO contact if applicable.]

8.5 Children’s Privacy

LunaVida is not directed to children under 13 (or under 16 in applicable jurisdictions), and we do not knowingly collect data from children under that age. If we learn we have collected data from a child without appropriate consent, we will delete it promptly. [Adjust if the app is intended for teen users tracking puberty/cycles — see recommendations.]

9. Mobile App-Specific Disclosures

9.1 Apple App Store (iOS)

• Our App Store “Privacy Nutrition Label” discloses all categories of data collected, including Health & Fitness data, and whether such data is linked to your identity.
• Per Apple’s Developer Guidelines, we do not use HealthKit or other health data for advertising or share it with data brokers.
• You can manage App Tracking Transparency, notification, and permission settings in iOS Settings.

9.2 Google Play (Android)

• Our Google Play “Data Safety” section discloses the data types we collect, whether data is encrypted in transit, and whether you can request deletion.
• We follow Google Play’s User Data policy and Sensitive App Permissions requirements for apps handling health information.

9.3 Device Permissions

The App may request permissions for notifications, and (if applicable) health app integration (Apple Health / Google Fit/Health Connect), calendar sync, or biometric authentication (Face ID/Touch ID/fingerprint) for app lock. You can grant or revoke these permissions at any time in your device settings.

10. Cookies and Tracking Technologies (Website)

Our website (www.lunavida.ai) may use cookies and similar technologies for site functionality and analytics. We do not use third-party advertising cookies. You can control cookies through your browser settings. [Insert cookie banner/consent tool details once implemented.]

11. International Data Transfers

Your information may be processed and stored in the United States or other countries where our service providers operate. Where required, we rely on appropriate safeguards (such as Standard Contractual Clauses) for transfers of personal data out of the EEA/UK.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes via in-app notice, email, or a notice on our website, and update the “Last Updated” date above. Continued use of the Services after changes take effect constitutes acceptance.

13. Contact Us

LUNAVIDA LLC
70 Buckwalter Road, Suite 900-476
Royersford, PA 19468
Email: LunaVida.team@gmail.com
Website: www.lunavida.ai

If you are in the EEA/UK and have concerns we haven’t resolved, you have the right to lodge a complaint with your local supervisory authority.

This document is a template for informational purposes and does not constitute legal advice. It should be reviewed and finalized by a qualified privacy attorney before publication, particularly given LunaVida’s collection of sensitive health data.